Expanding Finsmakarna Norden’s Product Range with a Vegan Chocolate Offering
Finsmakarna Norden, based in Stockholm, Sweden, is a Belgian chocolate company committed to delivering the finest quality chocolates with a focus on environmental responsibility and fair supplier practices. Their eco-friendly gift boxes feature organic and KRAV-certified chocolate delicacies. To expand their range and serve lactose-intolerant and vegan consumers, I developed a new vegan product line. After analyzing 20 chocolate samples from Belgium and conducting user testing and surveys, I created a highly rated vegan nougat chocolate. I also designed the packaging and label to promote the new range, now available via Interflora’s webshop and select flower shops across Sweden.
Goal
To create a delicious, high-quality vegan chocolate that meets the needs of lactose-intolerant and vegan consumers, aligning with Finsmakarna Norden’s commitment to ethical and environmentally conscious products.
Key Achievements
Conducted extensive product research and user testing to ensure broad appeal and satisfaction.
Designed eco-friendly packaging that aligned with the company’s sustainability values and brand identity.
Launched the new vegan product line through Interflora’s webshop and select retail stores across Sweden.
Increased overall sales by 15% following the successful product launch, expanding Finsmakarna Norden’s market reach.
Team
Industrial Designer
Timeline
Jun 2021 - Aug 2021
Company
Interflora
Results
Successfully developed a vegan nougat chocolate that received high praise in user testing.
Designed eco-friendly packaging that complements Finsmakarna’s sustainable brand values.
Launched the product through Interflora’s webshop and select flower retailers, expanding market reach.
Strengthened the brand’s position as an ethical and inclusive choice for premium chocolate gifts.