Revitalizing Lyko’s Shampoo & Conditioner
Lyko is a leading hair and beauty specialist offering over 55,000 products from more than 1,000 brands, including their own affordable private label. Dedicated to creating a playful, wonderful, and individual beauty experience, Lyko aims to stand out in a competitive market by continuously innovating their product offerings. The project focused on redesigning their shampoo and conditioner packaging, which had previously struggled with visibility due to dark blue graphics that blended into store shelves.
Goal
To create a fresh and vibrant packaging design with new graphics, shapes, and colors that significantly improve product visibility and appeal, helping Lyko’s shampoo and conditioner stand out on crowded retail shelves and better connect with customers.
Team
Industrial Designer
Company
Lyko
Timeline
Nov 2019 - Nov 2019
Problem
Original shampoo and conditioner packaging featured dark blue graphics that blended into retail shelves.
Low product visibility resulted in poor shelf exposure and limited customer engagement.
Packaging design failed to reflect Lyko’s playful and individual brand identity.
The subdued color palette and form made the products less competitive in a crowded market.
Previous sales were negatively impacted due to lack of standout presence in stores.
Solution
Redesigned the packaging shape to be more modern and distinctive, improving physical shelf presence.
Introduced a vibrant and bold color palette to replace the dark blue, making the products more eye-catching.
Developed fresh, playful graphics that align with Lyko’s brand personality of fun and individuality.
Ensured the new design enhances product visibility and stands out among competitors.
