Transitioning to Sustainable, Premium Packaging
As a designer collaborating with Interflora—a global network of over 58,000 affiliated flower shops across 140 countries—I contributed to advancing their sustainability mission by encouraging eco-friendly practices among customers, suppliers, and partners. One key project involved redesigning packaging for Finsmakarna Norden, a supplier of gift boxes containing tea, Belgian chocolate, oil, and other specialty items. The original packaging used inexpensive gold-colored plastic, which fell short of the premium quality Interflora and its customers expected. I redesigned the packaging with a luxurious label and sustainable materials, elevating the product’s appearance while reinforcing Interflora’s commitment to sustainability.
Goal
To replace low-quality plastic packaging with a sustainable, elegant solution that reflects the premium nature of Finsmakarna Norden’s products and supports Interflora’s dedication to environmentally responsible practices.
Team
Industrial Designer
Key Achievements
Led the redesign of Finsmakarna Norden’s packaging, replacing low-quality plastic with an elegant, sustainable multi-material solution that enhanced the brand’s premium image. This eco-conscious upgrade reinforced Interflora’s sustainability commitment and boosted sales by 10%. The new packaging design was also featured on Interflora’s website, increasing brand visibility and setting a benchmark for supplier packaging across the network.
Timeline
Jun 2021 - Aug 2021
Company
Interflora
