Elevating Konsthallen’s Brand Identity
Konsthallen is a culinary gem located in the historic Konsthallen building on Djurgården, offering a refined yet unpretentious dining experience that spans seafood, bakery, and seasonal dishes. As a designer at a consultancy, I was tasked with reimagining their takeaway packaging. By incorporating tape as a bold design feature, I introduced a fresh and modern element that revitalizes their traditional brown packaging and reflects the brand’s unique blend of heritage and innovation.
Key Achievements
Successfully revitalized Konsthallen’s takeaway packaging by integrating tape as a distinctive design element, resulting in increased brand visibility and customer engagement. The fresh, modern twist on traditional packaging strengthened the brand’s identity and helped differentiate Konsthallen in a competitive market.
Goal
To create a unique and modern packaging solution for Konsthallen’s takeaway offerings that respects the brand’s classic roots while adding a fresh, contemporary touch—enhancing customer recognition and reinforcing the restaurant’s sophisticated yet approachable identity
Team
Industrial Designer
Project Manager
Timeline
Nov 2021 - Nov 2021
Company
Konsthallen
Results
Enhanced brand recognition through distinctive and memorable packaging design.
Elevated customer perception by blending modern aesthetics with traditional elements.
Improved customer engagement and satisfaction with visually appealing and functional takeaway packaging.
Strengthened Konsthallen’s market position by differentiating its brand identity in a competitive food and hospitality sector.
Provided a scalable packaging solution that supports the brand’s evolving culinary and service offerings.