A Holistic Event Design for Tietoevry
As part of Tietoevry’s brand launch, Grow was commissioned to design a scalable, immersive event concept that brings the company’s purpose — shaping digital futures where people and societies thrive — into physical experience. The result, Senses. Experienced, is a flexible framework built around how sensory design can drive connection and impact. By defining key components such as lighting, materials, interactivity, and amenities, Grow developed a versatile toolkit supported by master illustrations — adaptable from large-scale exhibitions to quick, everyday brand activations.
Goal
To create a scalable, sensory-driven event concept that translates Tietoevry’s new brand and purpose into a physical experience — engaging audiences through meaningful design, and reinforcing the company’s role in shaping digital futures where people, businesses, and society thrive.
Team
Industrial Designer
Graphic Designer
Project Manager
Timeline
Jan 2022 - Jan 2022
Company
TietoEvry
Results
Successfully translated Tietoevry’s new brand identity into a physical, multi-sensory experience, enhancing brand perception across diverse audiences.
Developed a flexible event system adaptable to multiple formats — from large-scale exhibitions to small-scale brand activations.
Provided Tietoevry with a cohesive design framework and visual toolkit that ensures consistency across all future event touchpoints.
Strengthened emotional and sensory engagement through thoughtful use of lighting, materials, and interactivity.
Empowered internal teams and partners with clear design principles and master illustrations for seamless execution at varying scales.