A Holistic Event Design for Tietoevry

Tietoevry needed a unified brand identity specifically for their events, since their existing brand refresh didn’t translate well into physical experiences. The challenge was to create a distinct event identity that captured the company’s purpose and values, while still feeling aligned with the core brand. The goal was to develop a flexible visual and spatial concept that could scale across everything from large exhibitions to small activations, ensuring consistency and a strong emotional presence.

My role was to lead the industrial and graphic design work - defining the event identity, shaping the visual language, mapping out materials, lighting, and spatial elements, and creating a complete toolkit that Tietoevry can use for future events.