Transitioning to Sustainable, Premium Packaging
As a designer collaborating with Interflora—a global network of over 58,000 affiliated flower shops across 140 countries—I contributed to advancing their sustainability mission by encouraging eco-friendly practices among customers, suppliers, and partners. One key project involved redesigning packaging for Finsmakarna Norden, a supplier of gift boxes containing tea, Belgian chocolate, oil, and other specialty items. The original packaging used inexpensive gold-colored plastic, which fell short of the premium quality Interflora and its customers expected. I redesigned the packaging with a luxurious label and sustainable materials, elevating the product’s appearance while reinforcing Interflora’s commitment to sustainability.
Key Achievements
Led the redesign of Finsmakarna Norden’s packaging, replacing low-quality plastic with an elegant, sustainable multi-material solution that enhanced the brand’s premium image. This eco-conscious upgrade reinforced Interflora’s sustainability commitment and boosted sales by 10%. The new packaging design was also featured on Interflora’s website, increasing brand visibility and setting a benchmark for supplier packaging across the network.
Goal
To replace low-quality plastic packaging with a sustainable, elegant solution that reflects the premium nature of Finsmakarna Norden’s products and supports Interflora’s dedication to environmentally responsible practices.
Team
Industrial Designer
Timeline
Jun 2021 - Aug 2021
Company
Interflora
