Inflatable TenT
Dometic’s inflatable awning range hadn’t been updated since 2015, resulting in a dated look, usability issues, and declining interest from younger customers. The challenge was to modernize the entire line without losing the reliability the brand is known for. The goal was to create a contemporary, easy-to-use, durable awning range that could re-energize the market and appeal to a broader audience.
I led the industrial design and CMF direction for the redesign - identifying user pain points, building the new visual language, improving usability through refined geometry and updated features like QuickPitch™ straps, upgrading materials for better performance, and working closely with engineering and product teams to ensure every improvement was both manufacturable and aligned with Dometic’s product DNA.
Dometic
ACHIEVEMENTS
At the Caravan Salon 2024, the new range captured 15% of total sales, despite heavy promotions of existing products, indicating strong market acceptance.
The design was especially well-received by younger dealers, with 80% expressing enthusiasm for its modern appeal.
New Curtains & Track
Daylight shielding, soft touch curtains and new easy slide track.
New QuickPitch Straps
The QuickPitch™ straps are 3 times faster to pitch than normal straps, colour matched and reflective at night.
New Tour Material
Dope-dyed ripstop polyester offers enhanced UV resistance and longevity.
New Window Design
Larger, simplified design creates brighter interiors giving panoramic views.
New Canopy Design
Benefit from all-round weather protection with our new 3-sided integrated canopy design (Residence AIR & Club AIR DA).
New Look Interior
AIR poles, valves and connectors are all now matching in color to give a brighter and more aesthetically pleasing look.
Shop
https://www.dometic.com/en/outdoor/lp/tour-awnings